Online group buying purchase intention
Online retailers may target the impulse purchase orientation nature of Indian consumers and should focus on increasing online trust., – In the Indian context, this is the first time shopping orientations have been studied with customers' online purchase intentions. A theoretical model integrating the D&M model and trust literature was proposed.The model was tested using data collected customers of a group-buying website.Increasing satisfaction and perceived quality will facilitate repurchase intention.Increasing trust will increase customer satisfaction and perceived quality.Building good reputation will facilitate development of customer trust. Background: Because of the high-speed development of e-commerce, online group buying has become a new popular pattern of consumption for Chinese consumers. Previous research has studied online group-buying (OGB) purchase intention in some specific areas such as Taiwan, but in mainland China. Online group buying (OGB) is growing rapidly and it has become popular in many countries. Due to the lack of research and early stage of development in the developing and emerging market, we aim to examine the factors influencing consumers’ purchase intention towards online group buying in the Malaysian context. FACTORS INFLUENCING CONSUMERS' PURCHASE INTENTION TOWARDS ONLINE GROUP BUYING IN MALAYSIA
The purpose of this paper is to investigate how perceived benefits, perceived risk, and and perceived risks influence consumers' attitudes toward online group buying. Purchase intention; Type: Research paper; Publisher: Emerald Group
importance of group buying in online shopping. factors, frequency of purchasing, type of products purchased, purchase intention. There were defined inclusion Future research should use actual online purchases as the dependent variable and in explaining Chinese consumers' online buying intention could provide a better understanding of users' Published by Emerald Group Publishing Limited 25 Oct 2019 e-commerce among Malaysian online consumers. Data was affect trust. Based on the literature on consumer trust and purchasing intention in a group. A reliability coefficient of 0.70 or higher is considered “acceptable” in shopping enjoyment and impulsive buying behavior on online purchase intentions. intention and moderating role of habit: The case of online group- buying. 12 Dec 2013 In order to give description and measurement of the factors influencing consumers' purchasing intention toward online group buying, this study
So the great orientation to consumer’s members impact to other members to buy particular brand used by the other group members (Moschis, 1976). Many factors intended to purchase intention which is customer knowledge, perception of consumers, product packaging or design and celebrity endorsement etc.
If customers perceive value in online group buying, and the vendor satisfies their needs, the intention to engage in online group buying is greater. Thus, product and service satisfaction have a crucial influence on intention to engage in online group buying. In China, online group buying (OGB) is widely used as an effective marketing method. This paper provides a research model to examine the technology acceptance factors, social and psychological factors on Chinese customer's purchase intention towards online group buying.
consumers’ online purchase intention. This research aims to examine factors that influence consumers’ online purchase intention among university students in Malaysia. Quantitative research approach has been adapted in this research by distributing online questionnaires to 250 Malaysian university students aged
If customers perceive value in online group buying, and the vendor satisfies their needs, the intention to engage in online group buying is greater. Thus, product and service satisfaction have a crucial influence on intention to engage in online group buying. In China, online group buying (OGB) is widely used as an effective marketing method. This paper provides a research model to examine the technology acceptance factors, social and psychological factors on Chinese customer's purchase intention towards online group buying. Online retailers may target the impulse purchase orientation nature of Indian consumers and should focus on increasing online trust., – In the Indian context, this is the first time shopping orientations have been studied with customers' online purchase intentions. A theoretical model integrating the D&M model and trust literature was proposed.The model was tested using data collected customers of a group-buying website.Increasing satisfaction and perceived quality will facilitate repurchase intention.Increasing trust will increase customer satisfaction and perceived quality.Building good reputation will facilitate development of customer trust. Background: Because of the high-speed development of e-commerce, online group buying has become a new popular pattern of consumption for Chinese consumers. Previous research has studied online group-buying (OGB) purchase intention in some specific areas such as Taiwan, but in mainland China.
Keywords Online group buying, Technology acceptance model, Perceived critical mass, Perceived risk,. Purchasing intention, Internet, Social networks.
customer repeat purchase intention in online stores. D S Dewi1*, A factors that influence the decision on online purchasing.This research proposes a model In contrast, not all consumers prefer to do online purchasing transactions. to use online group shopping and the intention to purchase via online group
importance of group buying in online shopping. factors, frequency of purchasing, type of products purchased, purchase intention. There were defined inclusion Future research should use actual online purchases as the dependent variable and in explaining Chinese consumers' online buying intention could provide a better understanding of users' Published by Emerald Group Publishing Limited 25 Oct 2019 e-commerce among Malaysian online consumers. Data was affect trust. Based on the literature on consumer trust and purchasing intention in a group. A reliability coefficient of 0.70 or higher is considered “acceptable” in shopping enjoyment and impulsive buying behavior on online purchase intentions. intention and moderating role of habit: The case of online group- buying. 12 Dec 2013 In order to give description and measurement of the factors influencing consumers' purchasing intention toward online group buying, this study implications. Keywords: online group buying, OGB, transaction cost, purchase behaviour purchase behaviour as opposed to their intention. Second, as a